$10 flat-rate shipping // Free shipping on orders of $150+ // Free Returns Email Signup    Motivators    My Account     Gym Bag 
About Us          NEW ARRIVALS         TOPS         BOTTOMS
#FindYourEdge       Lookbook       Videos       Stores       Fitpro Elite       Blog
Blog

Firestarter Archive
No Comments
Cheat Days: How much is too much?

So you've been logging in long hours at the gym, cardio and weight routine are balanced.  Your diet is just right but you just can't seem to get that scale to go any further!  Do you dare have a cheat day? One day a week where you can indulge in a meal or 2 that won't break the diet. It doesn't have to be a devil of a decision to make. In fact, shocking your metabolism, making...

READ FULL POST...

No Comments
Same body, same routine.
New body, new routine.

Going to the same gym, performing the same weight routine, doing the same cardio circuit can cause severe boredom as well as limiting your results. A great way to get out of your normal workout rut is to take one day a week and try something new. For example, have you ever wanted to fly on a trapeze? Dance the salsa? Or climb a rock wall? What about competing in a boot camp...

READ FULL POST...

No Comments
Change Your Outfit, Lose 5 Pounds!

You know that feeling when you put on a hot new pair of heels, with your new cocktail dress, hair fixed just right? Amazing! Like you can take on the world! Why can't that same feeling follow you into the gym? Throw away those old sweats and pull on a pair of fitted workout pants or capris, fitted tank and a cute pair of running sneakers. You may not be at your goal weight,...

READ FULL POST...

No Comments
Stop the crunches…now!

I have recently been going to the gym more often because of the "cold" weather we've been having in LA and there's a trend that I see women doing like crazy......crunches!  Crunches on a stability ball, crunches on a mat and crunches on machines....women are crunching like mad. Here's a tip, ladies...you are wasting your time! To achieve a leaner middle or a more...

READ FULL POST...

No Comments
It’s Time To Negotiate Your Health

The new year is here and health clubs and fitness programs want you!!! They know that you made a resolution to shed some pounds when the ball dropped and they're eager to capitalize on this ambition by boosting their memberships. However, you can use their desire to recruit you to your advantage by negotiating. That's right. The best deals for joining a gym can be...

READ FULL POST...