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The BBD

The BBD

There is a strange thing that goes on universally, but especially here in Los Angeles.  It seems as though many people are constantly searching for the next best thing.  Whether it’s a younger, hotter girlfriend/boyfriend, a better house, a fancier car, or a size smaller jeans—it’s always something. A friend of mine who is a Los Angeles native summarizes this phenomenon as the “BBD”- the Bigger Better Deal. I’m absolutely an advocate for not being complacent in life and  constantly evolving, but there is a difference between striving to be better and living for the BBD. In the end, the BBD  may leave you with smaller jeans, but it will also leave you UUE- unfulfilled, unhappy and exhausted. My remedy: cultivate an attitude of gratitude. Be thankful for everything you have right now. Enjoy the little things and don't worry about the BBD.

AUTHOR: Bex Urban

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2 comments


  • All this time I thought it meant Bell, Biv, Devoe. :-P
    Love this! I concur.

    Gini on

  • Love this!! So true! As a CO native now living in LA, I have to stop myself from getting caught up on the BBD and take a moment to recognize it.

    Kendra on

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